ASX-25 FMCG company
Design Lead
Service Design
Legacy Systems

Leading design in an innovation pilot that unlocked a $10m investment.

Imagine you're the only full time resource on a pilot requiring custom software and you have a week or so before a scrum team joins. There's no backlog, designs or requirements - where do you start?

    ROLE
    Design Lead
    YEAR
    2023
    TIMEFRAME
    10 weeks
    DELIVERABLES & ACCOUNTABILITIES
    Service blueprints, prototypes, UI assets, requirements
    IMPACT
    160% increase in efficiency and proven use of new platform
3 min read · This case study contains no sensitive information · Last updated 22 Feb 24
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Working on a pilot means creating an impact. Proving an impact requires a baseline.

I joined this project as a full-stack designer: there to make blueprints, user research, visual design and code a bit if needed. I knew a fair bit about what we were automating, so could have jumped straight into wireframes.

Instead, I spent the first sprint creating documentation to help new team members have an accurate mental model of the BAU process.

This project reimagined a core quality control process used for more than $2b of eCommerce each year. We were aiming to strategically automate sections of an otherwise mostly manual process. It was important to prove that we were better than BAU, while also shifting platforms from Xamarin to Android.

Understanding seconds-per-action was a core part of the existing operational culture, so we embedded these metrics into our baseline.

I designed and helped build new software that removed minutes of manual effort from the end-to-end process.

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Before-and-after blueprints became a key storytelling tool in order to prove our business case.
I've seen a lot of transformation projects deliver features without baseline data. It makes it so hard to show progress.

We were able to prove that BAU processes could be automated using a new technology platform. We moved to productionise the concept and I continued on to guide design.

I've worked on several successful pilots in different industries and half of the challenge seems to be choosing the right scope.

This project had clearly defined objectives: be faster and use new technology. It was just a matter of aligning the team, designing the right software and then letting the results speak for themselves.